This course will introduce students to the four major marketing concepts, namely promotion, price, place, and product. Students will learn how firms execute marketing strategies successfully, how marketing strategies fit into the overall strategic plans of an organization, and how organizations adjust marketing strategies rapidly and according to changing conditions, particularly when using social media. Students will also learn about the value of marketing to all organizations within our society and how self-marketing can lead to growth on both a personal and professional level. Students will also learn to recognize marketing in their environment and to identify successful marketing strategies.

This introductory economics course will cover topics in macroeconomics, the field of economics which studies the behavior of the economy as a whole. The purpose of this course will be to provide a basic understanding of the mechanisms which drive economic phenomena such as inflation, unemployment, growth and the like. This course will introduce students to the basic concepts of macroeconomics. It will emphasize the tools used in modern economics which explain how the economy as a whole works, and it will explore a diverse range of opinions regarding this issue. The course will provide students with an understanding of conventional macroeconomic theory, so that they can understand these essential principles, and the ways in which the macro economy of nation states function in a globalized world.

This course provides an introduction to the basic management concepts and principles. Topics covered by this course include organizational control, decision making, management environment, leadership, and human resources. The course is taught from the perspective of a general manager and demonstrates processes such as: how managers achieve organizational goals through planning and control, how managers coordinate organizational resources, and how managers operate in dynamic internal and external business environments.

The course will enable students to apply cultural models and frameworks in order to help students communicate effectively in international business communications, negotiate effectively in intercultural and international decision-making meetings, develop effective business messages and send these messages through the appropriate communication channels within and across organizations in a global environment, increase students’ intercultural communication competencies.

This course covers the processes involved in the creation, communication, sale and distribution of products. It takes a managerial perspective – exposing students to the tasks and decisions faced by marketing managers, including target market selection, competitive positioning, and the formulation of product, pricing, communications and distribution strategies.

Students in this course will need to draw on both their knowledge of entrepreneurial theory and their business skills in order to complete activities within the strategic entrepreneurship framework. This framework includes activities designed to generate and retain value for an enterprise. The course is designed to immerse students in the strategic side of the entrepreneurial process and will require students to develop thinking and communication skills as well as skills associated with opportunity recognition and feasibility analysis in terms of market and finance.

This course is designed to introduce and reinforce analytical problem solving skills that are expected to be developed by all International College graduates. Upon completion of this course, students should be able to: recognize and use relevant statistical concepts, as well as information technology, to evaluate and solve statistical problems.

This course is an introduction to the basic concepts and standards underlying financial accounting. Topics to be covered include revenue recognition, receivables, inventory, long-lived assets, liabilities, and stockholders’ equity. The impact of transactions on the accounting equation and financial statements (balance sheet, income statement, and cash flows) is emphasized.

This course will begin with an introduction to supply and demand, and the basic forces that determine an equilibrium in a market economy. Next, it will introduce a framework for learning about consumer behavior and analyzing consumer decisions. The focus will then turn to firms and their decisions about optimal production, and the impact of different market structures on a firms’ behavior. The final section of the course will provide an introduction into some of the more advanced topics that can be analyzed using microeconomic theory.

In this course, students will learn about common business processes and gain proficiency in the use of systems, applications, and products (SAP), which are commonly used to execute these processes. Business processes will be studied and documented using standard process modeling techniques. Students will also learn about and discuss issues relating to the implementation, organizational change management, process improvement, and integration of processes and data. SAP implementations will be studied through specific cases, and may be augmented by guest speakers. Students will participate in a competitive simulated business environment which combines the individual processes into a full cash-to-cash cycle, using data from SAP to make both tactical and strategic business decisions.

This course integrates the knowledge of basic management principles and human behavior within organizations with the goal of developing a successful enterprise and improving the quality of work life for its employees. This course will examine various aspects of human resource management (HRM) and organizational behavior (OB), including understanding the structure of the organization, employee motivation, incentive and reward systems, individual and group work dynamics, and innovative leadership and decision-making abilities. Upon completion of this course, students will gain a greater understanding of how people behave in organizations, be productive team players, develop functional problem-solving skills, and apply HRM and OB theories learned in class to present-day management and organizational practices.

Marketing research provides an understanding of the collection and analysis of data and information that are essential to marketing management and marketing strategy development. There are three specific objectives in this course. First, basic marketing research issues will be discussed on when and what kinds of information is needed and how the needed information is collected. That is, the relationship among Information necessity, research objectives, and research methods is to be understood. Second, types and characteristics of research designs should be understood in collecting primary data. Third, students are expected to understand statistical techniques and packages for data analysis and to use these techniques.

Global Business Environment is about the economics and politics of the nation in a global economy. The course will delve into the political and economic forces that shape production, trade flows, capital flows, interest rates, exchange rates, and other variables that create the global economic landscape. The course is also about firm-level decisions in the face of these global forces. We seek to illustrate how globalization influences strategy and performance within firms. The ultimate objective is to help students develop a framework for analyzing both opportunities and risks in a global business environment.

Operations management has been undergoing drastic changes in recent years. First of all, service sector currently outstrips manufacturing in magnitude as well as in importance throughout the entire economy. Secondly, knowledge management became a norm for all companies of any kind. Naturally, it follows that service operations, intelligent manufacturing and flexible automation have come to take greater importance than ever. The course covers entire stages of operations management from system design to operating.

This course will familiarize students with the lawful, ethical behavior and social responsibility expected from today’s business leaders. Using case studies and other learning materials, students will evaluate the best course of action business leaders should take when faced with an ethical decision or dilemma in today’s global business environment. Topics explored in this class include ethics-based theories, such as right-based, consequentialist-based, and virtue-based reasoning, and various viewpoints regarding the ethical and social responsibility of the organization. The course will strengthen students’ knowledge of the basic and normative legal establishments, including common law vs. civil law and human rights, and expose them to the impact of the global and local cultures and customs on everyday business activity.

Study of quality standards and methodologies in the information management environment. Topics include licensing, accreditation, compilation and presentation of data in statistical format, quality management and performance improvement functions, utilization management, risk management, and staff data quality issues.

This course provides an overview of the fundamentals of business finance. The course requires an understanding of mathematics as well as economic concepts and accounting principles. The course is small enterprise-oriented with emphasis on practical applications and problem solving techniques. The main goal is to provide the student with the tools to understand and solve the basic financial problems confronting businesspeople today. Core units include financial statement analysis, management of cash flow, the time value of money, valuation of assets, capital budgeting techniques, capital structure theory and dividend policy assessment. The application of the topics to international markets will be made whenever possible. Upon completion, students should be able to interpret and apply the principles of financial management.

The impact of technology on sales and marketing strategy. Areas explored include e-branding, customer relationship management, permission e-mails, sales force technology enhancement, mobile commerce, online marketing research, and electronic channels of distributions.

This course focuses on business plans as a necessary element of starting a business and also prepares the students to participate in business planning in large institutions. The course will go through the process of preparing successful business plans including determining the contents of a plan and reviewing an actual plan. The course will be designed to help the students to incorporate the contents of the core management courses. Upon the completion of the course the students are expected to analyze and prepare the components of a business plan.

This is a course that examines the entrepreneurial mindset and skill sets as well as role of personal selling in the business process and how salespeople carry out their duties. It will evaluate several aspects of the sales task and how to accomplish these jobs effectively and efficiently. The course will require considerable interaction. At the end of this course students will learn how to identify and analyze entrepreneurial opportunities, enhance entrepreneurial mindset, improve strategic decision making as well as innovative business models.

This course introduces the theory of consumer behavior and associates it to the practice of marketing. It will also explore relevant study material drawn from Psychology, Anthropology, Social Science within the diaspora of consumer decision process. The course also reviews a range of “levers” that can influence purchase behavior in unexpected ways and at efficient cost. The course is organized around a model of human cognition rooted to sequential mental processing steps (e.g., awareness, interpretation, attitude, etc.) that intervene between the marketing mix (input) and purchase behavior (output).

This course will focus on key elements of crisis and issues management – before, during and after a crisis. In an age when a company’s every move is subject to instant, vivid, unfiltered, and global scrutiny and attack, the necessity for effective crisis management is greater than ever. And it is far more challenging. The structure of the course will reflect the crisis management process: prevent, preparation, response and long-term. Emphasis will be placed on practical application of crisis communications theory, with copious use of real-life case studies and guest lectures by top crisis expert practitioners.

In this course students will learn fundamental project management concepts and skills for the launch and leadership of projects in entrepreneurial business organizations. Successful project managers reach their desired outcome through skillful management of their resources, schedules, risks, and scope. This course utilizes case studies and class exercises to provide a practical, hands-on approach to exploring project management.

With this course student will gain the knowledge and skill needed to manage the development of innovations. They will also be able to recognize and evaluate potential opportunities to monetize these innovations. The course also pay attention on the human and social capital, strategic, and international opportunities and challenges confronting emerging enterprises. This course will provide students with an integrated view of these challenges and show that successful management in the 21st century requires a combination of insights drawn from economics, sociology, psychology and political economy. Students will also be able to think critically and creatively about the nature of the business opportunities, resources etc. Beside, these students can assess the market potential for a new venture, including revenue, margins, operations, working capital and investment.

As part of a two-course series, the aim of this course is to give students the opportunity to turn their business idea into a business venture, incorporating the knowledge gleaned from prior courses completed at the International College. First, students will develop a prototype for their product and / or service. This will be followed by the creation of a comprehensive business model to determine customer demand for their particular product and how their business will make money. Students will then construct a business plan, focusing on equipment and staffing needs, financial requirements and forecasts, as well as a viable marketing and customer retention strategy. Finally, students will create an investor pitch for their business idea.

A Capstone Design class is taught as team projects in various major fields or as industry-academically linked projects with corporations, students and professors. This class aims to cultivate creativity, practical ability, teamwork ability, and leadership by planning, designing, producing, and evaluating the works that students need in the industry based on their knowledge.

As part of a two-course series, the aim of this course is to give students the opportunity to turn their business idea into a business venture, incorporating the knowledge gleaned from prior courses completed at the International College. First, students will develop a prototype for their product and / or service. This will be followed by the creation of a comprehensive business model to determine customer demand for their particular product and how their business will make money. Students will then construct a business plan, focusing on equipment and staffing needs, financial requirements and forecasts, as well as a viable marketing and customer retention strategy. Finally, students will create an investor pitch for their business idea.

A Capstone Design class is taught as team projects in various major fields or as industry-academically linked projects with corporations, students and professors. This class aims to cultivate creativity, practical ability, teamwork ability, and leadership by planning, designing, producing, and evaluating the works that students need in the industry based on their knowledge.